It was thoroughly On Brand.
In case you missed it, this week was “Beauty Week” on KimKardashianWest.com and its accompanying app. Kim Kardashian teased it heavily via (what else?) social media, enticing fans to sign up for her paid app by promising a week “focused on all things beauty,” including her “favorite products, tutorials, KKW Beauty and KKW Fragrance updates and SO much more.” Who would be willing to shell out $24.99 for a year-long subscription to the app just to get to that juicy beauty #content? Team Fashionista, of course!
Now, Kardashian’s eponymous platform offers up a good amount of beauty content on the regular — she is an industry trendsetter and mogul, after all. So, what set Beauty Week apart from her usual from-time-to-time hair, makeup and skin-care posts? There were more of them. And that was about it, honestly. The week happened to coincide with the much-hyped launch of Kardashian’s three latest Valentine’s Day-themed KKW Fragrance scents, so of course, a significant portion of the content was dedicated to promoting the products: There was a video teasing the giant chocolate hearts she sent out to influencers and press in honor of the launch, a quiz that helped to answer the all-important question, “Which Kimoji Hearts Fragrance Should You Buy?” and also a full Q&A with Kardashian herself. (“I wanted to create fragrances you could share with the people you love,” she wrote. Aw.)
But nestled amongst all of the KKW self-promotion, of which Kardashian is a consummate master, there were also plenty of truly good beauty tips, useful insights and legit product recommendations. This should really come as no shock, considering she’s a celebrity who has spent roughly the last decade getting glammed-up daily by some of the most sought-after beauty pros in the biz — not to mention that she heads up a growing beauty empire that’s turning the industry on its head with such success that decades-old companies are seeking out her advice.
Below, we’ve rounded up some of the most useful takeaways from KKW Beauty Week. Study up!
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Exfoliation is key to preventing signs of aging in your 20s.
In a post advising the best skin-care tips for various ages, Kardashian writes: “You should exfoliate once per week. You can use a physical exfoliator, like a facial scrub, or a chemical exfoliator, like a glycolic peel that helps resurface skin’s texture and prevent acne.” This is super solid advice with which most derms will agree, though they do tend to favor chemical exfoliants over scrubs. She recommends Nip + Fab’s Glycolic Fix Exfoliating Pads, which slough away dead skin cells with glycolic acid and moisturize with hyaluronic acid. A solid suggestion in our book.
Sunscreen is important!
For every age category listed in the aforementioned post, Kardashian notes that it’s also crucial to wear sunscreen. My cold, beauty editor heart is swelling with pride. Kardashian-approved favorites mentioned include Dr. Barbara Sturm Sun Drops SPF 50, SkinCeuticals Ultimate UV Defense SPF 30, Kiehl’s Ultra Facial Cream SPF 30, Supergoop SPF 50 Sun-Defying Sunscreen Oil. You’ll note that every single one of those boasts an SPF of 30 or above — very nicely done, Kim.
Load up on vitamins.
At least where skin-care is concerned, advises Kardashian: “When used topically, vitamin C is an antioxidant that reduces inflammation, lightens discoloration and promotes collagen production. For additional aid against dark spots, add in a brightening solution.” I’m sorry, am I reading KimKardashianWest.com or some yet-unearthed script from a “Bill Nye The Science Guy” beauty episode? All of that information is spot-on — as is Kardashian’s recommendation of Drunk Elephant’s C-Firma Day Serum, a favorite amongst many vitamin C devotees.
Don’t neglect your neck.
It seems Kardashian is a student of the Nora Ephron school of beauty, as she’s all about making sure to moisturize and protect the delicate neck. “Don’t forget to treat your neck and décolletage, which may be showing signs of aging by your 50s,” she notes, before again waxing poetic about the importance of sun protection.
Powder isn’t just for making your T-zone matte.
Moving on from the subject of skin care, one of the makeup-centric posts from Beauty Week was a video tutorial featuring Kardashian’s beloved makeup artist Mario Dedivanovic creating a deep red lip look. The first step is arguably the most unexpected and interesting: He begins by applying “Laura Mercier Translucent Powder below the outer corners of the lips, working toward the center of the chin.” Why? “This is going to prevent any bleeding or feathering of the lips,” he explains. Smart.
Use color-correcting makeup to look FaceTuned IRL.
In one post titled “How to Facetune Your Face With Makeup,” Kardashian chronicles the steps she uses to look Insta-worthy in the non-digital world: using a primer, contouring, strobing — the obvious Kardashian culprits. But she also relies on color-correcting makeup to perfect any imperfections (though, if you’ve ever seen one of her makeup-free selfies, it’s hard to believe this is something she really has to contend with). “Colors like green and purple will cancel out red and yellow tints that can make the skin look uneven and dull,” she notes.
Never, ever take a brush to wet hair.
This is one of my personal beauty pet peeves — watching someone drag a paddle brush through wet hair sends a shiver down my spine. In one story that highlights Kardashian-fave hairstylist Chris Appleton’s tips for maintaining platinum hair, he warns against this: “When the hair is wet, it’s at its weakest, so make sure to use a wide-tooth comb. Gently comb from the ends of the hair to the roots — don’t just rip the comb through the hair, as it will cause breakage.” Sound advice for blondes, brunettes, redheads and everyone else with hair.
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